Talking to CNET, Nintento of America’s President Reggie Fils-Aime confirmed that the Wii U has sold 400,000 units in the last week. The Wii U outsold its little brother the Wii, which still managed to reportedly sell a totally respectable 300,000 units. On top of this, 250,000 3DS handhelds were sold, as opposed to 275,000 of the DS. To explain the DS outselling the newer 3DS hardware revision, Fils-Aime suggested that this occurred because of “significant” deals during the retail frenzy of Black Friday. All in all, including the Wii U, the Wii, the 3DS and the DS, Nintendo reached 1.2 million hardware sales in the last week, which is certainly an impressive achievement, especially when considered in context – for reference, in the whole month of October the Xbox 360 managed to sell 270,00 units, a feat which Nintendo managed to best with its Wii U in merely a week.
Reggie went on to explain that the Wii U would have actually sold even more units, if only Nintendo could have shipped more to stores: “Wii U is essentially sold out of retail and we are doing our best to continually replenish stock,” he added that “Retailers are also doing their best to get the product to store shelves. But as soon as product hits retail, they’re selling out immediately.”
System shortages are nothing new to Nintendo fans who suffered through the absurdly prolonged Wii drought which followed the system’s launch back in 2006. The very tangible absence of supply predictably induced massive demand for the system, in casual and hardcore gamers alike. Furthermore, mainstream consumers came to learn of and yearn for the Wii simply because they couldn’t buy it by going to a store.
So, what wisdom did Nintendo glean from the Wii’s supply problems? Well, Fils-Aime states that “[the] Wii was a unique phenomenon, you couldn’t walk into a retailer and buy a Wii until spring of 2009. We’ve certainly learned many lessons from that and we are replenishing retailers more quickly this time around. We are looking to have as much product into retail as possible. It’s driven by consumer response.”
Of course, no-one is going to be surprised that the Wii U managed to sell extremely well during its launch window, but the real question facing Nintendo now is whether their new console will replicate the meteoric sales trend that the Wii established or whether the incredibly successful business ploy that the Wii hype represented was a one-off accomplishment, suggesting that the Wii U is henceforth destined to remain in the Wii’s monolithic shadow.
Article from Gamersyndrome.com