Sony has reported the PlayStation Network’s two best revenue quarters ever, between July and September. In an interview with GameIndustry John Koller, VP of PlayStation Home and Handheld Consoles, attributed this success to PlayStation Plus, Sony’s game renting and discount service.
“PlayStation Plus is fantastic. This is going to be a significant part of our marketing efforts over the next 6, 12, 24 months. This is a big part of what we do. The amount of value that you get from PlayStation Plus is significant. Since E3, we’ve seen a significant rise in PlayStation Plus adoption and we’ll be utilizing this.”
“This is a nice weapon in our arsenal that we’ll be utilizing and it’s just a great value for a consumer that’s coming in. If you look at a consumer that’s coming in in year 6 or year 7…you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful. So this is going to be a very important part of what we do here over the next few months. You’ll see it at holiday. You’ll see it even beyond that with various integrations into our ecosystem.” he continued.
A Sony Computer Entertainment America spokesperson also noted that customer satisfaction numbers are at their highest ever, 97 percent, while renewal intent rate is at 93 percent. “The success of PS Plus is contributing in a big way to driving overall PSN sales, as our last quarter was the biggest in terms of transactional sales in PSN’s six-year history. The immediate consumer reaction was completely off the charts, and membership sales more than doubled during the week of E3.”
Article from Gamersyndrome.com