Nintendo on Wii U: “We want it to keep selling for a long time”

It seems there was a reason behind the delay of some Wii U games scheduled to be released together with the console on launch Day.

Satoru Iwata, Nintendo’s president, explained this strategy during an investors meeting last week. Nintendo’s sure to sell a lot of consoles during this holyday season and surely no one can contradict this statement, as preorders have really been huge.
The real challenge is to ensure that Wii U keeps good and steady numbers even in the next year: Iwata noted how Nintendo has the habit of releasing many games together with their consoles, creating a void of new releases in the months after launch and how this time they’re doing everything to avoid this situation again.
Unlike Wii and 3DS, where third party support on launch day was minimal, Nintendo has many third parties games coming on launch and in the next months so there shouldn’t be any shortage of good stuff to play.

We’ll have to wait to see if Nintendo’s strategy will pay off in the end, but we can be sure of one thing: this time they’re really serious about making their new console one of their best selling products and this precise marketing strategy shows how they’re focused and have certain goals in mind. For the time being we’ll just enjoy some Super Mario action on launch day, something that hasn’t been happening for quite a long time!


Article from

Share This Post

Post Comment