With over a million followers, yesterday’s child’s star is now a major trendsetter
and pop icon for the young moms who grew up watching her on TV. And when she speaks,
she can dramatically move the needle, influencing the sales of a wide range of
kid-related products. See what’s playing on her iPad, and how her four-year-old
daughter’s attention drove a Spinlight app back to the top of the charts.
Champaign, Illinois – Nearly 30 years ago, she was the bright-eyed, child star of
Punky Brewster on NBC. Now, Soleil Moon Frye is a successful author, entrepreneur
and screenwriter – and occasional guest on shows like the Today Show, where she
talks about the things that fascinate her kid’s today. This morning, it was
AlphaTots, an early education app that’s apparently getting a lot of playtime from
her youngest, Jagger.
“My four-year old is obsessed with this app,” says Frye. “It’s super fun. It really
helps with their words.” Even though today’s kids don’t know their Brewster from
their Bieber, a small mention like that can spark major interest among the moms who
grew up watching Soleil. And that, in turn, can mean a lot to the companies she
mentions, like Spinlight, who – as the developers of AlphaTots – got an unexpected
boost from the pop mom’s Today Show mention.
“It’s hard to beat a celebrity endorsement,” says Matt Hutton, creative director and
partner at Spinlight. Especially when that celebrity has more than a million
followers. “AlphaTots has been out for a year, but this morning it was number two in
education, passing a lot of major names along the way.” In fact, by 11 a.m. this
morning, it had passed both Tiger Woods PGA Tour and Madden NFL.
“It’s funny to think someone you used to watch on TV is now watching you,” says
Hutton. “We never saw that coming. But nevertheless, we’re very grateful for the
To learn more about Soleil Moon Frye, you can visit her website, follow her on
Twitter, or read about her parenting adventures in her book “Happy Chaos: From Punky
to Parenting and My Perfectly Imperfect Adventures in Between.”
* Compatible with iPad
* Requires iOS 4.0 or later
* 26.1 MB
Pricing and Availability:
AlphaTots 1.4 is $1.99 USD (or equivalent amount in other currencies) and available
worldwide exclusively through the App Store in the Games category.
Article from Gamersyndrome.com