No Price Cut For Wii This Year….

No Price Cut For Wii This Year….

For the first time last year, Nintendo cut the price of the Wii just in time for the holiday season. If you were hoping that another price cut would be on its way, think again. Speaking with GamesBeat, Nintendo’s Cammie Dunaway insinuated that there was no need for a Wii price cut again this year.

“Certainly on the Wii, we are now in the fifth year. We have had extraordinary success,” she said. “The PS2 went on to sell more than 50 million. So that means there is plenty of opportunity to sell more Wiis.”

“Right now, we continue to see demand at very strong levels. It’s tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20 percent of them today. That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, [and] the retailer pipeline.”

“And so, with that kind of demand, it doesn’t suggest the need for any pricing actions.”

A price cut for the Wii may be just what Nintendo needs to keep moving its platform forward. With Microsoft scheduled to release its Natal device this fall and Sony expected to release its motion controlled device in the near future, Nintendo will be facing  fiercer competition in a new way. Is Nintendo ignoring the obvious and hoping for the best, or do they actually have something in store that could challenge Microsoft and Sony? We will most likely find out later this year.

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About the Author

avatar I am on my way to graduating college with a Bachelor's Degree in Print Journalism with a minor in Creative Writing (May 2010) and for the longest time have wanted to be involved in the journalism side of video games. I have been playing games since I was 2, some of my first memories being that of playing Super Mario Bros. when I was two years old on a black and white television in the back of a gas station with my cousin (why I was back there I still haven't figured out). Since that time I have been hooked on gaming and have decided to try and make this my career.