New Playstation Move Ad Campaign: Kevin Butler Moves In

Our favourite fake executive, Kevin Butler, will be featured in Sony’s new Ad campaign for the Playstation Move, titled “Kevin Butler Moves In”.

The advert(s) will show Kevin Butler living in a house with a family consisting of a father, mother, two children, and the family’s grandfather for 90 Days (if the commercial is telling the truth).

The main aim of this campaign, as far as I can tell, is to convince families to purchase the Playstation 3 and Move — which is exactly what Microsoft is trying to do with their Kinect for Xbox 360.

Kevin Butler will even be Tweeting each day, starting with Day 1, where he said:

“DAY 1: Eating cake. They love me.”


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