Black Wii Launches in Europe

At a time when Nintendo Wii sales have been plummeting, Nintendo has managed to up their sales numbers by a whopping 60%.  The Big N recently released the limited edition black Wii system in Europe, and the timing couldn’t be better.  Launched on November 6, the Black Wii has raised interest in Nintendo’s shiny white…er, black console (Sorry, force of habit.), and people are purchasing the system in light of the holiday season.

At this time of the year, it’s natural for hardware sales to increase, but the Black Wii must certainly have something to do with the high numbers being produced by Nintendo as of late.  According to Nintendo’s senior product manager Rob Lowe, Black Wii sales have doubled every week since the launch of the new color scheme.

In order to keep up with demand, Nintendo has been producing the console at a steady rate.  “We’re bringing in a decent supply of stock and hopefully retail will find it in plentiful supply this Christmas – although consumer reaction to the new colour might suddenly change that position,” said Lowe.  “It is a limited edition version of the console so currently we only have plans for it to be available in 2009.”

By releasing the sleek and sexy Black Wii, Nintendo has managed to regain the interest of the gaming community…well, in Europe, that is.  Japan also got their version of the black console with the release of Monster Hunter Tri.  One can only assume that the Black Wii will make its way to North America in due time.  But just when will it arrive?  And will it also be a limited edition item?


Article from Gamersyndrome.com

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  1. Finally! An option but too late for me. I already have the white one. LOL Oh, well. It would have been nice to have this one available. It’s incredible that a change in color has driven up sales so dramatically. Guess that is what happens when you call something a limited edition. Any idea what the price is?

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