Ok not that exciting news right because no one likes to watch ads. After a huge outcry from the Wipeout HD community when Sony introduced ads in the 2.0 patch they quickly removed the Ads. The ads which where supposed to be streamline unfortunately caused extended game load times in some areas. Now with the new 2.10 patch Sony has inadvertently added the ads back into the game. the 2.10 Patch fixes some known audio and game play score glitches; changes have also been made so that any ads being shown during loading screens will not affect the loading times of the game.
Wipeout and in-game advertising/sponsorship have gone hand-in-hand since 1996, when RedBull energy drink was featured in Wipeout 2097 and Puma featured in Wipeout Pure.
Article from Gamersyndrome.com