Speaking in their fourth-quarter financial briefing, Nintendo President Satoru Iwata acknowledged the company’s failure to effectively demonstrate their products to a large audience during E3 2009.
“Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been….It is apparent that we could not fully convey the charm of our products.” Iwatta referenced games such as Super Mario Bros. Wii as points of failure when the company tried to convey their “fun sentiment”, and credited the success of demonstrations for Wii Fit and Wii Sports to the uniqueness of these games.
After discussing Nintendo’s intentions to seek improvement for their E3 presentations, Iwata also added “In that sense, we learned many lessons from this year’s E3 show. After (E3 2009), we had a domestic trade briefing in Japan. There we discussed the black Wii console and the Nintendo DSi, which made a big buzz among game fans. It is also an important lesson for next year.”
It seems that the future of what Nintendo will be offering consumers falls far short of the would-be bar set if Microsoft and Sony continue to successfully develop the innovative products they revealed at E3 2009. We have seen a handful of brave developers attempt to showcase the abilities of the Wii to the serious gamer, but how long will this last without a serious development to rival Microsoft’s “Natal” and Sony’s motion sensing controller? Leave us a comment and let us know your thoughts.
Article from Gamersyndrome.com