Nintendo acknowledges weak E3 presence

Speaking in their fourth-quarter financial briefing, Nintendo President Satoru Iwata acknowledged the company’s failure to effectively demonstrate their products to a large audience during E3 2009.

“Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been….It is apparent that we could not fully convey the charm of our products.”  Iwatta referenced games such as Super Mario Bros. Wii as points of failure when the company tried to convey their “fun sentiment”, and credited the success of demonstrations for Wii Fit and Wii Sports to the uniqueness of these games.

After discussing Nintendo’s intentions to seek improvement for their E3 presentations, Iwata also added “In that sense, we learned many lessons from this year’s E3 show.  After (E3 2009), we had a domestic trade briefing in Japan.  There we discussed the black Wii console and the Nintendo DSi, which made a big buzz among game fans.  It is also an important lesson for next year.”

It seems that the future of what Nintendo will be offering consumers falls far short of the would-be bar set if Microsoft and Sony continue to successfully develop the innovative products they revealed at E3 2009.  We have seen a handful of brave developers attempt to showcase the abilities of the Wii to the serious gamer, but how long will this last without a serious development to rival Microsoft’s “Natal” and Sony’s motion sensing controller?  Leave us a comment and let us know your thoughts.

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  1. I didn’t watch Nintendo’s press conference through the live stream offered, only Microsoft and Sony. I don’t think the Wii will ever please “serious” gamers, or be able to deliver a “good” experience for FPSs.

    The Wii was just never meant for FPS…

  2. I watched Nintendo’s E3 press conference, and I had mixed feeling about it. The DSi Ware announcement wasn’t bad, but it was followed by announcements of a few games that looked like obvious shovelware. I honestly felt that Nintendo did a decent job towards the end of their conference. Mario Galaxy 2 and Metroid: Other M seemed really promising, but Nintendo really needed to make more surprise announcements, not just those two.

  3. Like I’ve said before, the Wii works better with rail shooters. On traditional FPS, it’s just not going to work. The genre’s the Wii can work with is fairly limited, but plenty of games can be adapted to the Wii. Devil May Cry would be fun, if arm-breaking.

  4. Bad luck for Nintendo seeming that E3 is the most talked about event in North America for the year.. basically anything presented there is syndicated to almost all tech and video game websites for months and months.. Better try harder at the Tokyo Game Show coming up this fall 🙂

  5. Certain technology works better with certain other technologies, and time, energy, and money would best be served in developing those like-type technologies. Like others have said, there’s a distance between Wii and these other entities. I think they should focus on their strengths.

  6. i think nintendo has really gone downhill due to the image it has created, or the image that has been created that Nintendo products are for “little kids”, which means hardcore gamers won’t be as inclined to buy Nintendo products, more games for an older audience would be nice.

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