Nintendo Exec Addresses GTA Sales on the DS

It’s no surprise that sales for Grand Theft Auto: Chinatown Wars on the DS were rather lackluster.  Despite being a solid game with a great story and excellent gameplay mechanics, Chinatown Wars didn’t sell a high number of units.  Nintendo of America’s executive vice president of sales and marketing, Cammie Dunaway, recently addressed the matter in an interview with MTV Multiplayer.

After calling the lack of sales frustrating, Dunaway mentioned games such as Resident Evil and Call of Duty that have sold over a million units.  She stated that for a well-known, highly popular franchise like Grand Theft Auto to not sell well on the DS, something must be lacking.  “You have to continue to put marketing support behind these titles,” stated Dunaway, putting emphasis on the fact that a lack of promotion is what likely caused the low sales numbers for Chinatown Wars.

Dunaway stressed her point that continued advertising is important so that new consumers can find something that they like despite the fact that it may have been released sometime ago.  “Consumers are out there,” said Dunaway, “new consumers coming in all the time who are interested, so you’ve got to keep coming up with ways to expose it.”

It seems very likely that Dunaway has a good point here.  GTA: Chinatown Wars didn’t receive much exposure, and that could have very well hurt its sales.  Should Rockstar and other developers promote their games at a higher rate and to a larger audience?  If Chinatown Wars had been promoted as much as GTA IV, would it have sold more units?  What kind of tactics should the creators employ in order to market their products to the masses successfully?


Article from Gamersyndrome.com

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  1. Yes I beleive that if they would have marketed it as Grand Theft Auto it may have sold more copies.

    But then again, most adaptions of popular games useually seem to lose some of their appeal when they transfer to handhelds. Since I inperticular have tried some of my favorite games when they have come to hand held adaptations and been very dismayed by the results.

    Yet fortunetly this one is diffrent. Thou the Nintendo DS is one of the lowest of the handhelds Rockstar was able to do great things with this adaption of the Grand Theft Auto franchise. Its from a top down look at the game as in the original GTA, but it has a lot of action and mini games, Keeping true with the Sandbox world of teh GTA games you can play endlessly.
    Thou they dont have the cinematic screens of the others games it does have great game play.

    If you like the GTA games and you own a DS then I highly reccomend this title.

  2. I agree that a lot of home console-to-handheld adaptations are mediocre at best, but Chinatown Wars was a solid, true GTA game.

    I don’t, however, agree that the DS is one of the lowest handhelds as you put it. It does have a huge number of bad games by third party developers, but the DS is arguably the best handheld to be released in years due its solid library of games that actually take advantage of the touch screen.

    And yes, GTA fans who own a DS and don’t own Chinatown Wars are definitely missing out.

  3. ok I do apologize “Lowest” was probbaly be best words to use, But I meant in the power and graphics capabilities of the DS. Dont get me wrong I love my DS, Just I think that nintendo could make something more powerfull. But also with that being said, that with the limited graphics and power of the DS they made a great game for it with GTA: ChinaTown Wars

  4. ok I do apologize “Lowest” was probbaly not the best words to use, But I meant in the power and graphics capabilities of the DS. Dont get me wrong I love my DS, Just I think that nintendo could make something more powerfull. But also with that being said, that with the limited graphics and power of the DS they made a great game for it with GTA: ChinaTown Wars

  5. Ah, I see. I thought you meant lowest in quality. On the technical side, the DS isn’t a very powerful machine. You’re right about that. But they really accomplished something special with Chinatown Wars.

  6. Yes they are, I think on this one they are pushing it to its limits, since I have only seen some lag when playing the game when you get a ton of cop cars on the screen coming after you, but nothing thats going to stop game play.

    I do wish Nintendo would make a more powerfull system, they make great devices but it seems that they seem to always be content on lower end systems.

    Now with GTA” ChinaTown Wars they could have added some cinematic video since I know the DS can play full video, I myself have watched full length movies on my DS 🙂

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