Nintendo Exec Addresses GTA Sales on the DS

Nintendo Exec Addresses GTA Sales on the DS

It’s no surprise that sales for Grand Theft Auto: Chinatown Wars on the DS were rather lackluster.  Despite being a solid game with a great story and excellent gameplay mechanics, Chinatown Wars didn’t sell a high number of units.  Nintendo of America’s executive vice president of sales and marketing, Cammie Dunaway, recently addressed the matter in an interview with MTV Multiplayer.

After calling the lack of sales frustrating, Dunaway mentioned games such as Resident Evil and Call of Duty that have sold over a million units.  She stated that for a well-known, highly popular franchise like Grand Theft Auto to not sell well on the DS, something must be lacking.  “You have to continue to put marketing support behind these titles,” stated Dunaway, putting emphasis on the fact that a lack of promotion is what likely caused the low sales numbers for Chinatown Wars.

Dunaway stressed her point that continued advertising is important so that new consumers can find something that they like despite the fact that it may have been released sometime ago.  “Consumers are out there,” said Dunaway, “new consumers coming in all the time who are interested, so you’ve got to keep coming up with ways to expose it.”

It seems very likely that Dunaway has a good point here.  GTA: Chinatown Wars didn’t receive much exposure, and that could have very well hurt its sales.  Should Rockstar and other developers promote their games at a higher rate and to a larger audience?  If Chinatown Wars had been promoted as much as GTA IV, would it have sold more units?  What kind of tactics should the creators employ in order to market their products to the masses successfully?

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