The 9th of September saw the international release of one of the most highly anticipated games of the year, The Beatles: Rock Band. Since it hit the shelves sales have “surpassed our forecast,” said Game Crazy vice president Rob MacNaughton. MacNaughton suggested that this may be due to the change in consumer demographics in comparison with other music simulation games. “We’re seeing more families come in to purchase this game, as it bridges the generation gap and exposes video gaming to a broader audience.”
To coincide with the release of the game Microsoft has developed a Beatles themed Xbox 360. Although the exact number of consoles that have been built has not been disclosed, Microsoft has stated that there will only be a limited amount and they will be auctioned off to charity. One of the consoles is available now through ebay and, with just over six days remaining in the auction, the console has reached $12,000 USD; a staggering $11, 700 above the Microsoft retail price.
One hundred percent of the proceeds from the sale of this Beatles themed Xbox 360 will be donated to ‘Doctors Without Borders’. This organisation was developed in 1971 by a group of doctors who thought that everyone should be eligible for health care regardless of race, religion, creed or political affiliation and that the duty to care for others should not take into account which nation they are from. According to Microsoft officials “Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the charity as the beneficiary of these proceeds.”
Along with the proceeds gained from the sale of the consoles, Microsoft have agreed to donate the profits from the sale of the downloadable track, “All You Need is Love” which will be an exclusive Xbox 360 release. By purchasing this track you will go into the draw to win a grand prize which consists of The Beatles: Rock Band console, The Beatles: Rock Band Wireless Rickenbacker 325 Replica Guitar Controller, 12 month Xbox Live gold subscription and four thousand Microsoft points.
To make a bid on the console or just check out how much it is currently valued at visit the ebay page here (Auction ends Sep 17, 2009 18:59:46 PDT).
Article from Gamersyndrome.com