Activision Blizzard Hates LAN Play

Activision Blizzard is a corporate entity that houses various game developing and publishing companies within its financial and bureaucratic jurisdiction. A few of these are renowned throughout the gaming world as living legends, especially Activision and Blizzard Entertainment. As the gaming industry makes way more than Hollywood does, no one can deny their grip on the entertainment industry anymore. However, this comes with the philosophy of improvement of revenue as there seems to be no glass ceiling perceived in the boardroom.

Thus, likely drawing from statistics and case studies, Activision Blizzard has announced what could be the beginning of the end for local multiplayer gaming. Investing virtually everything they may have on the online experience, they announced the absence of LAN in the upcoming Starcraft 2. Also, upon the release of Call of Duty: Modern Warfare 2, they have made certain that customers get the overall message that they care not about kids screaming at each other in a room full of Mountain Dew and Cheetos, having fun killing each other over local area network.

Here’s the thing about this corporate decision — it plays against gamers’ demands and expectations. This is not a step towards the future, but two steps back. It is like when the supersonic airliner Concorde was decomissioned back in 2003. This analogy relates to how an achievement was taken back by an assumption or statistic that does not hold as much water as customer demands. Sadly, it seems that Activision Blizzard does not acknowledge the importance of LAN gaming to the quality of their products.

Call of Duty: Modern Warfare 2 has started to show its age immediately after most players have finished most of the singleplayer modes. The multiplayer lacks the substance that the predecessor had. Perhaps we had been warned with World at War by the way of the online accounts, but not many had expected this big of a change.

Perhaps Starcraft 2 will have a longer shelf life than Modern Warfare 2 with and the reputation of the game series itself. However, it will never live up to the legend that is the original Starcraft — the game that was so well made that it still is the standard for competitive gaming after over a decade. Nothing else will top that ever again.

This is a dark chapter in gaming, and developers need to peel their eyes open to watch the tragic spectacle that is another fall of PC gaming after its resurgence back in 2007. It is from the decisions made by this corporate entity that we fill our heads once again with questions on what could have been and what we should do now. Perhaps they will continue to provide quality products, but are they dependent more on console sales since multiplayer is the sustainer of shelf life? The few pleasures PC gamers have is LAN, and they have extinguished it.

Fine, let us play it online and be satisfied. However, we will purchase their overpriced games with absolute disdain. In fact, a lot of us may not buy them at all.

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